Tuesday, May 19, 2009

Viral Marketing-The Quickest and Funniest Way of Marketing throuh Internet

The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.
In response to its use, many sites have started up trying to describe what viral marketing is.Here are some of the most funniest Indian Viral ads that are made for vaious Indian Companies.Have a Look:

Monster.com Viral - Showlay Kismat Kholay






Thakur Ka Inteqam - Orbit Chewing Gum Viral

Another Sholay Gimmick.The hot and happening virals have taken the ad world with a storm. The best form of humor filled time pass. Get a load of the Orbit Chewing Gum Viral "Thakur Ka Inteqam".
If you haven't seen this, you have really missed out on something real.
Watch Now!

Ek Ruka Hua Faisla - TataSky Viral

A very funny viral by Tatasky Ek Ruka Hua Faisla. Must See!!!

MakeMyTrip.com Viral - The Moving Train

Interesting! The dakus, with moles intricately placed on their faces, set out to loot the train. Webchutney guys again do the favor for makemytrip.com. With these virals the ad world just got getter.

WATCH IT N ENJOY
!

Arey Babba Chaalis Chor - Airtel KBC Viral

Another Viral that created waves - Airtel KBC Viral "Arey Babba Chaalis Chor"A must see!

DesiMartini.com Viral - The Adventures Of Makkad-Man

Watch Indian Spiderman aka Makkad-Man creating dhoom in this www.DesiMartini.com viral by Webchutney(as usual!!!). The Spiderman 1,2 and 3 directors should consider shooting in India if ever they think of making a Spiderman Comedy special.
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